Cookie policy

Cookie Policy outlines how Sprintax, Inc., an Illinois corporation (“Sprintax” or “we” or “us”) uses “cookies” when you are using our website at (the “Website”).

What Are Cookies And How Do They Benefit You?

Cookies are small text files that are placed on your computer or mobile device when you browse websites.
Cookies are not actual programs or software. A cookie is a digital data file that is stored on your Device when you visit our Website. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. When you visit the Website, the Website stores a snippet of text from your visit. The next time you visit, this text is retrieved by the Website so it recognizes you and the specific pages that you have visited. Cookies allow our Website to store your user preferences. Thus, if you personalize the web pages on our Website, a cookie helps us recall your specific information on subsequent visits. You can think of cookies as providing a “memory” for the Website, enabling it to recognize you and respond appropriately. Cookies on our Website do NOT store any personally identifiable information such as names, addresses, email addresses or phone numbers.

Our use of cookies falls into a few categories, such as:

  • Website function cookies
  • Social media cookies
  • Third party and advertising cookies
  • Analytics cookies

More about Our Cookies

Website Function Cookies such as session or preference cookies

We use cookies to make our Website function, including:

  • Holding information once you have logged in so that you do not have to re-login each time you visit a different page during your session
  • Once you log off or close the browser, the session cookie will be removed

Third-party functions

Our Website, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube or Vimeo video.
Disabling these cookies is likely to break the functions offered by these third parties.

Social Media Website Cookies

To facilitate easy sharing or liking of content on social network platforms such as Facebook and Twitter, we have included sharing buttons on our site. We also use Facebook Pixel and Twitter Universal Website tag in order to make our ads more useful through tailored audiences. The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks. If you are a Facebook user, you can find more info about their privacy policy here or opt-out from this link. For Twitter users – read their privacy policy or opt-out here.

Anonymous Visitor & Behavior Statistics Cookies

Analytics programs use cookies to compile website statistics for us to use to improve our site. Unless you explicitly give us your information by filling in a form or calling us, all data that analytics programs collect is stored anonymously where we only see totals and not specific individual data.

Examples include:

  • How visitors reached our Website (e.g., from a search engine, an advert, from social media site, etc.)
    The activity of users on the site such as the number of pages viewed, time spent on individual pages, the pages visitors leave our site on
  • How often visitors return to our site
  • Visitor technology used (e.g., browser, operating system, device, etc.)

These statistics help us make our site as user-friendly as possible, to ensure a good experience for all visitors.

We use Google Analytics, which is a program that helps us measure site usage details, including the examples above (details of how to opt-out are further below).

Site Improvement Cookies

We regularly test new designs or site features on our site. We do this by showing slightly different versions of our Website to different people and anonymously monitoring how visitors respond to these different versions. Ultimately, this helps us to offer you a better Website.

We use: Google Search Console

Google Advertising

Some of our business partners or third parties use cookies or other tracking technologies on our Website, including:

  • Third party vendors, including Google, show ads on other websites on the internet.
  • Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our Website.

We have no access to or control over these cookies. Users may opt out of Google’s use of cookies by visiting the Google advertising opt-out page.

We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page. If you wish to block unwanted or personalized Google ads in your browser, you can opt-out from this link.

Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses cookies (text files placed on your computer) to help us Sprintax analyze how you use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for Sprintax, and providing other services relating to Website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. In order to be able to better understand customers across devices, we have activated Google Signals. This feature generates reports which include only aggregated data from users who have turned on their Ads Personalization. No data for individual users is ever exposed. You can read Google Analytics’ privacy policy here, and if you wish to opt-out, you can download and install Google’s Browser Add-on.


We use Hotjar in order to better understand our users’ needs and to optimize your experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site, and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Turning Cookies Off

You can switch cookies off by adjusting your internet browser settings to stop it from accepting cookies. There are many different browsers and versions. Some of the most common browsers and versions and listed below. Click the name of your preferred browser below to learn how to disable and manage cookies. If your version of the browser is not listed, please visit your preferred search engine.

Please be aware though that turning off cookies will impair the performance of many websites and not just our Website.

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